Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture attendees’ attention.
The Indie Beauty Media Group (IBMG) is now in its 6th year hosting a full spectrum of global events and content that serve the needs of today’s beauty entrepreneurs and brand leaders. This, of course, includes IBE but also Uplink Live events; Beauty Independent news sites; and the BeautyX Summit series, which will include a new BeautyX Entrepreneurship event in New York City later this year and now also comprises a digital content feature called X Replay, allowing summit attendees to access video and picture-in-picture presentation slides for a full year following each BeautyX Summit .
The size and scope and caliber of each IBE event is greater than the last; and brands looking to catch the attention of buyers and media have their work cut out for them. Click here to see a selection of successful strategies Cosmetics Design saw at last month’s IBE LA event.