Every day the indie beauty movement gets more sophisticated, the brands more varied, and the innovations more relevant. Cosmetics Design discovered these 4 trends last week at the Indie Beauty Expo in Los Angeles, California—trends that signal what’s coming next in cosmetics, personal care, fragrance, and wellness. Nearly 200 brands exhibited at this year’s IBE event in LA; and there was a lot going on there for every brand, in every category, and every niche in the marketplace. Indeed, the 4 trends highlighted here span ingredients, formulation strategies, packaging materials, and the conscious supply chain.
To read more about the 4 trends found at IBE LA 2019, click here.