“Fact – our love for all things new beauty knows no bounds. Whether it’s spending hours in the Instagram black hole discovering the latest vegan face mist, or trawling department stores for new pop-up counters (don’t even get us started on the Duty Free limited editions), we’re forever on the hunt for our next beauty splurge.
So when the Indie Beauty Expo came to town, we gave a not entirely dignified squeal of delight and hotfooted it down to Shoreditch.
Bringing the best in new beauty to one massive fair, the Indie Beauty Expo was hitting all our 2018 beauty goals: organic? Check. Cruelty-free? Check. Formulated to make us feel totally zen? Triple check.
From organic face oils to cleansers infused with quartz crystal (yup, it’s a thing), these are the new wellness beauty brands you need to know about.”
To see which brands Elle covers, click here.