Our Indie Beauty Co-founder, Jillian Wright, shares with Beauty Packaging Magazine the next major packaging trends that will grace the tables of this years upcoming IBE NY.
“Speak to any retailer and collectively they say packaging is paramount when they consider on-boarding a brand. Think of it as a first date— it’s that, “You had me at hello!” moment. DIY boxes and laser printed labels are quickly becoming a distant memory as indie brands win over consumers by investing money and creating strategic packaging that speaks to their brand ethos, whether that is high glamour or sustainability, and are rightfully taking market-share.”
To read more about which brands catch our eyes with packaging, click here!