When Indie Beauty Expo traveled to Los Angeles for the first time in 2016, indie beauty was in its infancy and small brands were sorting out their places in the broader beauty industry. What a difference three years makes. The nearly 200 brands exhibiting at IBE LA at the California Market Center last month were a confident bunch. They came with eye-catching booths, compelling products and persuasive retail pitches. They weren’t intimidated by the impressive crowd that included more than 400 buyers from the likes of Sephora, Ulta Beauty, Whole Foods, Goop, The Detox Market and Neiman Marcus. Beauty Independent walked the 45,000-square-foot venue in awe of how far our segment has come and enthralled by its trend-setting status.
Read here about a dozen beauty trends spotted at the expo.