The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful way to come to market, many are betting on Indie Beauty Expo. Of the 250 brands exhibiting at next week’s New York edition of IBE at Pier 94, several will be making their debuts, choosing the two-day trade show attended by thousands of beauty editors, influencers and retail buyers as an auspicious occasion to introduce their lines to the industry at large.
In the five years since its premiere, IBE’s shows have become go-to destinations to discover beauty’s newest brands and most nascent trends. Next week’s exposition will be steeped in well-known trends like CBD-infused products and plant-based ingestibles as well as emerging movements like brands squarely targeted at gen Z. Beauty Independent has rounded up six promising beauty and wellness brands that will be at IBE NY 2019. Click here to read about them.