Alder New York Comes Out On Top At The Credo Pitch Contest

Claire McCormack of Beauty Independent writes:

Alder New York emerged as the winner among five Indie Beauty Expo New York exhibiting brands facing off at The Credo Pitch competition last week.

In addition to the victor, the participating brands were AllyoosAptoO’o Hawaii and Yuyo Botanics. Julia French, managing director of Golden Seeds, celebrity makeup artist Matin Maulawizada and Mia Davis, director of mission at Credo, judged the live contest held at Credo’s New York location along with event attendees and the clean beauty retailer’s fans on social media.

Credo selected the brands that delivered three-minute pitches at The Credo Pitch on their stories and products for a chance to nab a meeting with Michelle Connelly, director, merchandising and planning at Credo. The five finalists were weeded out from an applicant pool of 88 brands. To be involved, brands had to show at IBE NY and adhere to Credo’s strict ingredient policies. However, the company dived beyond ingredients to determine those that made the cut.

To read about who won the pitch competition, click here.

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