All you need to know about this year’s beauty-centric event, Indie Beauty Expo

The Indie Beauty Expo showcases up-and-coming independent beauty products and is hosted in New York City, Los Angeles, London, Berlin, and Dallas every year. In each city, the event highlights various brands and products and creates a unique experience for attendees. This year, Indie Beauty Media Group (IBMG) is launching a new initiative in its New York City stop: the Week Of Independent Beauty. The series will feature special satellite events, promotions, digital and in-store experiences, and more throughout the week of August 19 – 23, the same week as Beauty X Capital Summit, Indie Beauty Expo, and Uplink Live.

One of the biggest changes IBMG made for the 5th anniversary of the Indie Beauty Expo in New York City is that the expo won’t be open to consumers. Instead, the IBE will be geared towards buyers, press, influencers, beauty entrepreneurs, and trade professionals. This decision was made in order to connect independent beauty brands with local businesses who can potentially build a community on and offline around the importance of indie beauty products and trends.

With a laundry list of makeup, skincare, wellness, and health-focused products and tools available, consumers aren’t the only ones overwhelmed. The IBE offers the professional side of beauty an inside look at some of the most innovative brands that deserve a moment in the spotlight as well as the trends to watch for.

Click here to read more about the participating brands and anticipated trends.

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