It’s no secret that the beauty industry is defying gravity…some even say it’s Amazon-proof. While the retail sector has been devastated by a record number of bankruptcies and store closures since the rise of the internet, beauty continues to grow in massive numbers. According to Inkwood research, the market is set to grow to 750bn by 2024. This year’s Indie Beauty Expo (IBE) held at Downtown Los Angeles is a prime example of its growth. Over 250 brands showcased their newest line of products and over 800 retail buyers, influencers, journalists and stockist came to the expo in search for the next beauty superstar. Cofounders Nader Naeymi-Rad and Jillian Wright expect these numbers to grow by 2-3%, year over year.
To read about a few beauty trends with staying power, read on.