Sometimes it pays to get away from New York and L.A. That was the case from May 9 to 10, when Indie Beauty Expo touched down in Dallas for our sophomore trade show in the city, presenting 70 brands in an upscale setting at event venue Sixty Five Hundred. Attendance increased across the board, with the biggest jump among buyers (up 64% from last year), followed by members of the press and influencers (up 46%) and finally shoppers (up 40%). All IBE Dallas attendees had intimate conversations with astute exhibitors attempting to convey points of differentiation and noteworthy offerings. Beauty Independent scoured the expo floor for items that propel the beauty industry’s narrative forward. Click here to read an exclusive look at more than 35 products from 34 brands grouped into a dozen major trends making noise in the indie beauty market.