Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled in investment, secured distribution at leading retailers, garnered praise in renowned beauty publications and entered into the consumer consciousness as generators of differentiated products worth spending money on. Last month, around 240 brands gathered at Manhattan’s Pier 94 in bids to follow in the footsteps of their successful predecessors. Which one could be the next Tata Harper? Could it be Beigic, Biophile or Codex Beauty? And is Allyoos the Briogeo of tomorrow? What about PYT Beauty or RealHer as the heirs to Vapour? Nearly 1,000 journalists and buyers from major media outlets and stores such as Marie Claire, Well + Good, Into The Gloss, O Magazine, New Beauty, Target, Ulta Beauty, Walmart, Sephora, Nordstrom, QVC and Goop combed through the brands at IBE NY to uncover the big beauty businesses and movements of the future, and so did Beauty Independent’s editors. Below, we highlight a dozen trends that 41 indie beauty players are bringing to the fore in a market tired of retread merchandise from the old guard.
Click here to know more about the top 12 trends that are shaping the future of the indie beauty industry.