Blue Is the New Green In Clean Beauty

Nylon magazine writes:

“Beauty brands have been going green for some time now. Over the years, ingredient lists have shifted from indecipherable essays to easy-to-read and compact compilations. At the same time, natural cosmetics went from being niche to a priority for brands. With this increase in visibility, more natural beauty companies appeared on the market and consumers were granted more accessibility to products that wouldn’t leave them with a guilty conscience. Now that green has pretty much taken over, Jeannie Jarnot, the owner of online beauty store Beauty Heroes, thinks it’s time to move onto the next phase of clean beauty: going blue.

According to Jarnot, who founded an initiative called Project Blue Beauty—which spotlights brands who are helping create a bluer planet—the blue beauty lifestyle goes a step beyond green and primarily involves giving back and contributing to the well-being of the environment in a positive way. “Going blue is brands saying, ‘We want to do the best we can in our company, we want to be as green as we can, but we also recognize that the industry needs to make up for the damage that’s been done to the planet.”

To find out more about what Blue Beauty is, click here.

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