Last weekend, finally, more than 700 representatives of the retail industry, media, influencers and consumers came to the debut of the Indie Beauty Expo (IBE) in Berlin, organized by the Indie Beauty Media Group (IBMG) in cooperation with the official retailer. Sponsor Douglas was hosted. IBE Berlin presented 64 aspiring beauty brands from all over the ...
After IBE London in October 2018, IBE Berlin is the second show outside the US-American home base for the Indie Beauty Media Group. In case you’re not familiar, the IBE concept is to create a space for beauty brands to present themselves to industry professionals (Trade Day) and to end consumers (Shop day) for two ...
German Blogger Julia recounts her experience at IBE Berlin 2019: “Although I did not have time to travel to Berlin so shortly before my trip to Brussels, I was drawn to the Indie Beauty Expo on Friday. In the US, this fair is very well established for niche brands and has the reputation of being ...
Berlin is a progressive city that nurtures the soul of the curious and fulfills one’s appetite for beautifully designed objects and architecture. Berlin is one of Europe’s epicenters where history, modern culture, art and an edgy underground scene converge. The locals desire a deep connection with their lifestyle placing much emphasis on living well, enjoying ...
Douglas has in recent months neatly upgraded in terms of brands and appearance, and more beauty shows, conventions and corporate beauty events are held – even in several German cities. After the Glow or the Bunte Beauty Days, the Indie Beauty Expo will take place in Berlin for the first time in 2019 takes place ...
This week the Indie Beauty Media Group announced a multifaceted partnership with Germany-based beauty retail giant Douglas. It’s the fourth retail partnership struck by the organization behind the—now global—Indie Beauty Expo events and the second such deal giving independent cosmetics, personal care, fragrance, and wellness brands access to shoppers overseas. “Independent beauty is a strategically ...
New partnership: Douglas and the Indie Beauty Media Group (IBMG) plan to work together in the future. The aim of the beauty chain and the specialized fair organizer is to support the innovations of independent brands and to promote entrepreneurship in the beauty sector throughout Europe. Douglas, on the other hand, is an official retail sponsor ...
The collaboration between Douglas and Indie Beauty Media Group begins, a New York organizer of international events and platforms to promote independent brands, as well as a service provider for labels that are not part of multinationals or large groups. The partnership is spread over several levels: Ibmg supports the perfumery chain in researching and creating a reasoned ...
“Indie Beauty Expo, the American fair for independent and new beauty brands, came to Germany for the first time this year. Why is it important and what exactly does the term Indie Beauty mean? Indie Beauty Expo Berlin 2019 shows that the entire industry is in a state of flux. Internet is the breeding ground from which emerged a whole new ...
