IBE London Archives - Indie Beauty Expo

Tracking the Rise of the Indie Brands

Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...

Retail Buyer Survey Results Reveal US And UK Brands Made A Splash At IBE London 2019

Retail buyers that attended Indie Beauty Expo London last month were looking to the United States and United Kingdom for indie inspiration. That’s what was revealed in results from a survey of roughly 300 buyers covered in the latest edition of Anthology of Independent Beauty, which is being released ...

Eight International Beauty Trends Spotted At IBE London 2019

The first Indie Beauty Expo London last year, one of parent company Indie Beauty Media Group’s most successful debut shows to date, was going to be a tough act to follow. But its follow-up, IBE London 2019, held from Oct. 23 to 24 at East London’s Old Truman Brewery, didn’t disappoint. The trade ...

Standout Brands to Check Out at Indie Beauty Expo London

Jillian Wright, co-founder of the Indie Beauty Media Group: One of the best parts of my job is that I get a glimpse at the trends-to-come as well as insight into shifts that are really changing the industry, thanks to the innovative brands that exhibit with us at Indie Beauty Expo. With ...

Registered Retailers Excited for IBE London 2019

Decision-making beauty buyers are preparing for IBE’s second return to London on October 23-24, 2019. They are eager to experience and meet our incredible growing brand lineup that’s bringing independent beauty from all over the world to London. View a selection of registered retailers below and stay tuned as the list ...