At last month’s Indie Beauty Expo event in Los Angeles, California, the beauty influencers known on InstaGram as The Vike Twins were showcasing their newly launched brand and category disrupting makeup remover mist. CosmeticsDesign.com caught up with Alina and Inessa Vike at IBE to learn more about the brand’s first and future products as ...
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’. Expressions like ‘environmentally friendly beauty’ have commonly been used as synonyms for (or perhaps more nuanced versions of) ‘sustainable ...
Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted the cannabis beauty presence. At the most recent IBE in downtown LA, which took place Jan. 29 to 30 in the Magic Box at ...
Indie Beauty Media Group’s 2020 expo season kicked off last Wednesday and Thursday with the trade show IBE LA taking over the Magic Box at The Reef in downtown Los Angeles. Nearly 190 beauty, wellness and lifestyle brands covered the 100,000-square-feet event space with skincare, body care, beauty tools, and, of course, CBD everything on display. Most ...
Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture attendees’ attention. The Indie Beauty Media Group (IBMG) is now in its 6th year hosting a full ...
In just five years, Indie Beauty Expo has gone from art-house indie to the beauty world’s foremost beauty showcase to see and be seen by media, retailers, buyers, and consumers. Many brands that made their debut at IBE now stock the shelves at major retailers and are at the forefront of current trends. While it remains true ...
So, what’s hot in the beauty world right now? For starters, clean beauty is the standard in 2020, not the exception. We noticed this and more while strolling through this week’s two-day Indie Beauty Expo, a gathering of more than 200 independent global beauty brands at the Magic Box in downtown ...
As beauty editors, we’re always on the hunt for one-of-a-kind products that stand out from the crowd. The best place to find them? The Indie Beauty Expo in LA. Click here to see the best-in-class products from this year’s show.
Congratulations to our IBE LA 2020 exhibitors! Winged CBD took home two out of three possible editor prizes at Deskside Domination, a media pitch competition that closed out the two-day entrepreneurial education conference BeautyX Demand Generation on Tuesday at the Sheraton Grand Los Angeles. NewBeauty executive editor Liz Ritter and Beauty Independent editor in ...
Indie beauty has burst into the spotlight in recent years, bringing important brand values forward – areas big beauty can certainly draw inspiration from, says an indie beauty expert. You don’t have to look far to see the swathe of successful indie brands in the market connecting with consumers on sustainability, personalisation and excitement. ...
