IBENY2018 Archives - Indie Beauty Expo

Best Beauty looks from the 2018 Emmy Awards

It was a night to remember at the 2018 Emmys, which featured everything from political slams to sweet cast reunions. Monday night’s award show may have missed the mark on the ratings scale, but it was a spectacular night in the beauty world. Indie Brands like Ecru and Catrice can help to achieve some of the freshest looks on the red ...

Blue Is the New Green In Clean Beauty

Nylon magazine writes: “Beauty brands have been going green for some time now. Over the years, ingredient lists have shifted from indecipherable essays to easy-to-read and compact compilations. At the same time, natural cosmetics went from being niche to a priority for brands. With this increase in visibility, more natural beauty companies appeared on the market ...

10 Innovative Indie Beauty Brands To Watch This Fall

Refinery 29 shares: “Even if you were the first of your friends to rave about Drunk Elephant’s Babyfacial, and the only one to know the correct pronunciation of Glossier back in 2016, you still might be behind in the world of indie beauty — and we can’t blame you. It’s hard enough to keep your finger on the pulse of ...

The Ten Best Indie Beauty Brands of 2018

Totalbeauty.com states: “We all know the heavy-hitters of the beauty industry, whether it’s drugstore brands that have been around forever, like Olay or Maybelline, or newer brands that instantly became bestsellers after debuting in Sephora, like Fenty Beauty or Glow Recipe. While we love these brands just as much ...

Fat Mascara podcast reports about IBE NY 2018

Jenn and Jessica from Fat Mascara Podcast discuss what Indie Beauty Expo is about and how it keeps getting bigger and better year after year, stating that it’s “all class.” Jenn and Jessica love that the exhibiting brands all have their own story, whether it’s a passion or a problem they’re trying to solve, and ...

The Normalization of Cannabis

WWD writes: “Brands like Milk Makeup, High Beauty and Kush Queen are bringing beauty products to market as consumer perception of cannabis shifts toward wellness. Taboo no more, cannabis has secured a foothold in mainstream beauty. With brands such as Milk Makeup and High Beauty launching cannabis-oil products at Sephora, it’s safe to say ...