Congratulations to our IBE LA 2020 exhibitors!
Winged CBD took home two out of three possible editor prizes at Deskside Domination, a media pitch competition that closed out the two-day entrepreneurial education conference BeautyX Demand Generation on Tuesday at the Sheraton Grand Los Angeles. NewBeauty executive editor Liz Ritter and Beauty Independent editor in chief Rachel Brown selected the female-focused cannabis wellness and beauty specialist as the winner of the contest. Well+Good editor Erin Magner chose Kegelbell, a pelvic floor training system that also scored the audience prize. The winners receive coverage in the publication of the editor that picked them within the next 12 months.
The three founders involved in the live learning competition, Winged CBD’s Jessica Mulligan, Kegelbell’s Stephanie Schull and NHCO Botanical’s Nicole Hawthorne had five minutes each to pitch their brands to the panel of editors. After the pitches concluded, the editors were allotted five minutes to questions the founders. The founders, all of which lead brands less than 2 years old, were assigned veteran public relations professionals that acted as advisors to prepare them for the competition. Mulligan worked with Charmed PR founder Robin Tolkan-Doyle, Schull with Six One CEO Kilee Hughes and Hawthorne with Erin Kelly, founder of Erin Kelly PR.
Click here to see what the founders and editors had to say about their experience.
Interested in participating in the next live learning experience at BeautyX Retail Summit in Dallas on May 11-12? Three IBE Dallas 2020 exhibitors will be selected to participate in Race for Shelf Space, where the brands will compete for opportunity to pitch to selected retailers. Inquire to exhibit.