D Magazine writer Caitlin Clark highlights Dallas as an up-and-coming destination in the beauty industry. Clark goes on to describe IBE’s second return to Dallas and how the expo will hopefully inspire retailers to expand to the city.
“Dallas may not yet be as key a player in the beauty industry as New York City, Los Angeles, and London, but it’s made great strides recently. Just this past year, several beauty retailers set their sights on Dallas, including Cos Bar, Riley Rose, and natural beauty boutique Credo. Two Dallas mothers and lawyers also opened The Greenway Shop, a clean beauty-focused boutique tucked inside Madre on West Lovers Lane, and last fall, Neiman Marcus embraced the fastest growing space in the beauty industry by holding its own ShopTheExpo event with IBE to showcase a carefully chosen lineup of independent brands for a limited time.”
To read more about the growing scene, click on.