The first Indie Beauty Expo London last year, one of parent company Indie Beauty Media Group’s most successful debut shows to date, was going to be a tough act to follow. But its follow-up, IBE London 2019, held from Oct. 23 to 24 at East London’s Old Truman Brewery, didn’t disappoint. The trade show presented over 80 beauty, wellness and personal care brands from 20 countries to 130 influencers and members of the press from outlets such as WWD, Glamour, Vogue Business and Refinery29. Over 300 buyers from 170 retailers were also in attendance, including representatives from Net-a-Porter, Whole Foods, Harrods, Superdrug and Cult Beauty. With their sustainable positioning, shelfie-worthy packaging and plethora of product formats, the exhibitors showcased plenty of items that cut through the clutter in the indie beauty market. Beauty Independent studied them to pick out trends transforming the beauty landscape.
Click here to see the eight trends that are gaining momentum.