It’s no secret that the beauty industry is rapidly changing day by day. Long gone are the days when you were restricted to the few household brand names everyone used (aka the only brands accessible to you). Nowadays, the average person has the opportunity to come up with a genius beauty idea, market it, and sell it on their own. As a consumer, that gives us even more options for our beauty needs. Additionally, there’s something gratifying about discovering an amazing small brand before they blow up. I, for one, get a kick out of that.
Indie beauty brands are growing so rapidly. That’s partly because of social media (like everything else on the internet), but also because people who once were consumers now have a better chance of creating the brands and products that they’d wished existed—and succeeding at it. This summer, HelloGiggles attended the 2019 Indie Beauty Expo in NYC, a massive exploration of indie beauty brands that are on the rise this year. Unfortunately, this event wasn’t open to the public, but we came back with all the details to share with you. And did we have a blast discovering all of these fantastic small-but-mighty brands.