“Indie Beauty Expo, the American fair for independent and new beauty brands, came to Germany for the first time this year. Why is it important and what exactly does the term Indie Beauty mean? Indie Beauty Expo Berlin 2019 shows that the entire industry is in a state of flux. Internet is the breeding ground from which emerged a whole new group of players in the beauty market – the indie brands . I am exposing how they are stirring up the structures of the entire industry and what it means for consumers, traders, corporations and the founders themselves.”
If you want to know what the future of the skin care and make-up market looks like and what we have to expect as a consumer, read on!