Indie Beauty Expo and Neiman Marcus have teamed up once again to refresh the luxury retailer’s collection of independent beauty and wellness brands.
To celebrate their partnership, the companies hosted a two-day ShopTheExpo customer event last Friday and Saturday, and a Saturday brunch for VIP shoppers and influencers at Neiman Marcus’s Fashion Island outpost in Newport Beach, Calif. The public event featuring 16 brands, including Billion Dollar Brows, Olive + M, Au Naturale, Arcona, Imbibe and Abbott NYC, marked the second such indie beauty and wellness pop-up at the Orange County store, one of the retailer’s most high-profile locations.
“We really enjoy doing something new and different for our incredible customers. They love a great experience and a great story,” says Leyla Vokhshoori, vice president and general manager of Neiman Marcus at Fashion Island. “Our customers are thirsty to hear these founder stories. They embrace them. We believe in these brands, and it gives us the opportunity to share these hidden treasures and their missions.”
To find out more about the event, read on.