IBMG And Douglas Partner To Bring Indie Beauty Brands To Europe’s Largest Beauty Retailer

Douglas, a giant of European beauty retail, is taking a serious interest in the little guys.

The omnichannel company is partnering with Indie Beauty Media Group, producer of Indie Beauty Expo, on a multifaceted program to strengthen its relationships with emerging beauty players increasingly grabbing market share from entrenched brands. As part of the program, Douglas will be the official retail sponsor of the exposition IBE Berlin 2019 taking place from March 22 to 23 at Station Berlin, and IBMG will scout and onboard a collection of indie beauty brands that will debut at the retailer during the first half of this year.

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