IBMG Introduces Innovation Showcases To Promote Indie Beauty

Indie Beauty Media Group is launching a series of Independent Innovation Showcases to help editors and retail buyers in key markets understand the acceleration of independent beauty around the globe.

The first of the live, state-of-emerging-beauty events will take place in Hamburg on Jan. 9 followed by Munich on Jan. 10. While the indie beauty phenomena has exploded in the United States—thanks in part to the impact of brands like Herbivore, Glossier, Dr. Barbara Sturm and Drunk Elephant—the trend is picking up steam across Western Europe.

The selection of Hamburg and Munich is an acknowledgement of the importance and strong trajectory of the German-speaking beauty market. Germany is Western Europe’s largest market for fragrance and cosmetics, responsible for sales of $18.64 billion in 2017, according to Euromonitor International. After a 3.4% year-over-year sales gain, consumer demand is only expected to rise in years ahead. Germany pioneered the clean, organic and natural movement, and demand has been robust for clean, natural and organic beauty.

To learn more about Innovation Showcase, click here.

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