IBMG makes Indie Beauty Expo purely B2B and adds supply side event

Today the Indie Beauty Media Group announced it’s closing the consumer discovery portion of its IBE events to better focus on the business needs of exhibiting brands. And at IBE NY this August, the group will debut a new face-to-face event–Uplink Live–connecting indie brand leaders with manufacturers and business service providers.

Since the Indie Beauty Expo first opened in New York City in 2015, the event has been a hybrid of a tradeshow (where brands can connect with media and retail buyers) and a consumer discovery show. But the indie beauty landscape has changed dramatically over the years.

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