Last weekend, finally, more than 700 representatives of the retail industry, media, influencers and consumers came to the debut of the Indie Beauty Expo (IBE) in Berlin, organized by the Indie Beauty Media Group (IBMG) in cooperation with the official retailer. Sponsor Douglas was hosted. IBE Berlin presented 64 aspiring beauty brands from all over the world in STATION BERLIN.
Tamara Sedmak, who brought the Indie Beauty Expo from the USA to Berlin and leads the Business Development, opened the fair on Friday together with the IBE co-founder Nader Naeymi-Rad and Douglas CEO Tina Müller. Nayemi-Rad explained in a press conference, why Germany was chosen as the second location next to London in Europe: “Germany is, I call it, a ‘must win’ market, which means that as a brand strategy for the German-speaking markets otherwise we can not succeed in Europe. “He added:” Due to the number of great entrepreneurs here, many of the latest innovations and technologies come from these countries. “