Happi Magazine shares:
“The next big thing is, well, the next big thing! Independent household and personal care companies are hotter than ever in the industry because they have the drive to go out on a limb as well as keep up with the Joneses. Just take a look at Indie Beauty Expo (IBE), a series of events catering to brands on the rise.
In fact, more than 250 beauty brands across 14 categories exhibited at this year’s IBE in New York City, Aug. 22-23 at Pier 36. And, the event introduced more new brands than ever before, according to Jillian Wright, co-founder of IBE. In fact, more than half of the companies rolled out new lines and/or products! And, more than 40 international brands travelled from near and far, some making their first entrance to the US market at the expo.”
Happi had the chance to do a quick interview with Wright as IBE was ramping up in Manhattan. To read the interview, click here.