Indie Brands to Target ‘Beauty Sleep’ at IBE LA 2020

We love the beauty industry because it makes us feel good, inside and out. Beauty entrepreneurs are constantly finding new ways to make our lives easier and more enjoyable.
As unique individuals, we all go on some sort of journey to find what’s best for us. It could be a gorgeous red lipstick, a luxurious body oil, a creamy milk bath or a soothing eye treatment. Beauty routines are as diverse as the color of our skin.

But, there is one thing we all have in common: sleep.

While sleep is essential, getting eight hours of quality “shut eye” is more difficult than ever. We use phones and computers (hello, bluelight!) for everything which can lend itself to added anxiety, stress, and unnecessary brain activity. The boundaries of night and day, work and personal time, are blurred and the result is restless nights.

So, what does sleep have to do with beauty?

Everything! Sleep is an excellent way to prevent premature aging since it can ward off aches and pains, minimize wrinkles through collagen rejuvenation and brighten dark circles.

-Jillian Wright, Co-Founder of Indie Beauty Expo.

Click here to see which Indie beauty brands are addressing the sleepless society by bringing to market sleep aids, both external and internal.

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