Indie beauty continues to be buoyant in the United Kingdom, with more than 80 brands exhibiting at Indie Beauty Expo (IBE) London in October 2019, a 20% increase from 2018’s edition. Held at the Old Truman Brewery in the heart of London’s vibrant East End, the event attracted brands from the United Kingdom, Europe, Korea, Malaysia, Canada, Nigeria, Australia and the United States.
British brands were particularly well-represented, with 28 of them making up 33% of exhibitors at the show. What was interesting is that while most of the trends we saw at IBE NYC 2019 were represented in London—CBD, femcare/sexual wellness, spirituality, sustainability, beauty devices and men’s grooming— the brand design and stories were starting from a different baseline.
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