Indie Beauty Expo (IBE), the world’s largest exposition of independent beauty brands, announces the launch of our second European show in Berlin, Germany, and a new partnership with FeelUnique, Europe’s largest online retailer, for the France and UK markets.
Following the overwhelmingly positive response to the announcement of our first international show, to be launched in London in October 2018, IBE is expanding our platform to provide European brands and retailers another opportunity to interact and transact in their home continent. IBE Berlin will take place on Friday, March 22nd (TRADE INDIE) and Saturday, March 23rd, (SHOP INDIE) at STATION-Berlin, a historic landmark located in the heart of the city.
IBE co-founder, Nader Naeymi-Rad, stated: “Europe is a diverse market and German-speaking countries are a discrete opportunity within that market, representing over 100 million consumers spread among some the best performing economies in the region. Furthermore, German retailers have been steadily expanding their reach across Europe and now represent some of the most desirable wholesale channels available to brands. We want to make these markets and channels accessible to more independent brands.”
Jillian Wright, IBE co-founder, added, “The practice of going to a trade show once a year to do a buy is becoming obsolete. Consumers can now find new brands online at a click of button at any time. So buyers are now ‘always buying’. With five shows across two continents, IBE will offer retailers a continuous stream of new innovations, from around the world, throughout the year to help them maintain their competitive edge”.
“So buyers are now ‘always buying’.
With five shows across two continents, IBE will offer retailers a continuous stream of new innovations, from around the
world, throughout the year to help them maintain their competitive edge.”
IBE is also proud to announce the launch of a collaboration with FeelUnique, Europe’s largest online retailer, to showcase an assortment of independent brands across a range of categories from skin care, to hair care and color cosmetics to be launched in July of 2018. The goal of the partnership is to provide millions of beauty devotees the opportunity to discover and shop exceptional products they may not otherwise have access to in the UK and French markets.
In the first phase of the partnership, IBE and FeelUnique will jointly select approximately thirty brands from the hundreds of market-ready brands who have exhibited or will be exhibiting at IBE. IBE will guide and support the selected brands through the onboarding process. Feelunique will help grow these brands and develop localised storytelling curation, raising community awareness, underpinned by Feelunique’s beauty philosophy, ‘Beauty without Boundaries.’
“Independent beauty is an important category for Feelunique,” said Joel Palix, CEO of Feelunique. “Over the years, we are proud to have supported many young up-and-coming brands. Moving forward, we would like to extend our platform to more brands that lack a presence in the UK and France,” he added. “That is also why we decided to partner with IBE. They are a pioneer and a recognised leader in independent beauty and their knowledge, network and capabilities in this space are unrivalled.”
Jillian Wright, co-founder of IBE added, “IBE is here to support beauty entrepreneurs. That is why we want as many beauty shoppers in the UK and France to discover and have access to the amazing innovations that these entrepreneurs are bringing to the market. By working with Feelunique, we believe we can make this happen in a meaningful way.”