Retail buyers that attended Indie Beauty Expo London last month were looking to the United States and United Kingdom for indie inspiration.
That’s what was revealed in results from a survey of roughly 300 buyers covered in the latest edition of Anthology of Independent Beauty, which is being released today. Only 15 of the 82 brands that exhibited at IBE London are based in the U.S., but three of the buyers’ 10 favorite brands from the two-day trade show hailed from the States. Almost 30 of the exhibiting brands are from Britain, and four out of the 10 favorites are from the country.
Click here to read more and see buyer favorites.