Indie Beauty Media Group’s 2020 expo season kicked off last Wednesday and Thursday with the trade show IBE LA taking over the Magic Box at The Reef in downtown Los Angeles. Nearly 190 beauty, wellness and lifestyle brands covered the 100,000-square-feet event space with skincare, body care, beauty tools, and, of course, CBD everything on display. Most brands exhibit at trade shows to meet beauty buyers, and IBE LA 2020 didn’t disappoint with its retail buyer pull. Over 500 buyers poured into IBE LA from around the world looking to stack the assortments of e-tail, television and traditional store concepts such as Dermstore, The Four Seasons, Erewhon, Walmart, Ulta Beauty and QVC with the latest indie beauty offerings. Beauty Independent caught up with buyers from bi-coastal specialty store Knockout Beauty, West Coast beauty chain Planet Beauty, resort spa Sunrise Springs, and prestige beauty retailer Cos Bar to be clued into their favorite IBE LA product finds.
Click here to see the complete list of their picks.
