Indie Beauty Expo headed west last week to spotlight rising indie beauty stars in downtown Los Angeles at the California Market Center. In total, almost 200 emerging brands packed IBE’s 45,000-square-foot venue with skincare, color cosmetics, haircare, tools and more. Representatives from a vast array of retailers descended on the expo from the local area and across the world. To gauge their impressions of the products on display, Beauty Independent recruited buyers from four very different companies—Omaha-based and dermatologist-owned online destination LovelySkin, two-store Canadian natural and organic beauty specialist The Truth Beauty Company, five-unit Southern California retailer Beauty Collection and Auckland, New Zealand-based clean beauty e-tailer Clean Beauty Collective—to select a few that stood out to them.
To see the top picks, read on.