Spark Beauty’s Launch Is Celebrated With Soirée And Showroom In London

More than 100 beauty editors and influencers packed The Hospital Club in London on Thursday to get up-close looks at Spark Beauty, a collaboration between Feelunique and Indie Beauty Media Group bringing North American independent beauty brands to European e-commerce shoppers.

The collaboration involves 20 brands across the skincare, body care, fragrances and color cosmetics categories that went live on the giant U.K.-based e-tailer’s website last month. To celebrate its launch, an intimate showroom was created in Covent Garden to showcase a dozen of the participating brands, including Cannabliss, No B.S., The Sage Lifestyle, Pistaché Skincare, Le Prunier, Clove + Hallow, Teadora, Reina Rebelde, O’o Hawaii and Innersense, during an invite-only soirée.

To find out more about the Spark Beauty x IBE event, click here to read on!

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