Spark Beauty, a collaboration between European online retailer Feelunique and Indie Beauty Media Group (IBMG) will launch next Tuesday, July 24, 2018, allowing Feelunique’s customers in the United Kingdom and France to purchase products from over a dozen North American independent brands on a new, permanent section of the e-commerce giant’s site.
The brand lineup, including Cannabliss, Clove + Hallow, Le Prunier, No B.S., O’o Hawaii, Ogee, OY-L, Pistache, RealHer, Reina Rebelde and Teadora, features Indie Beauty Expo exhibitors and spans key categories such as skincare, body care, fragrance and color cosmetics.
“In today’s market, it is essential to consistently offer shoppers fresh variety,” says Nigel Lawmon, commercial director at Feelunique. “That is why we aim to leverage every IBE event in the U.S. and Europe, especially the upcoming show in London, as opportunities to source and secure new brands for Spark Beauty, with the aim of building the largest collection of this kind in the world.”
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