europe Archives - Indie Beauty Expo

5 Brands That Were Signed Up for Indie Beauty Expo Berlin

Late last week, with a heavy heart, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, slated for March 25-26 at Station Berlin. These are indeed extraordinary times, but we are remaining steadfast in our support of indie brands. Our thoughts are with everyone affected by this crisis and small businesses ...

Tracking the Rise of the Indie Brands

Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...

IBE BERLIN 2019 Highlights

BeautyCalypse is an ethical webzine celebrating the life and style achieved by making truly sustainable healthy choices. She begins her IBE Berlin product review series below by saying: In case you’re not familiar, the IBE concept is to create a space for beauty brands to present themselves to industry professionals (Trade Day) and to end ...

R&R Luxury has switched up its packaging – Here’s a peek at what it looks like now

R&R Luxury’s new look was unveiled by the brand’s Founder and CEO, Valerie Obaze, at Indie Beauty Berlin today. Buyers, press and influencers at the Expo were impressed by the appearance and user-friendly nature of the sleek new packaging. The development of the contemporary look and packaging reflects R&R’s commitment to providing the most effective products to ...

Indie Beauty Expo Berlin ’19

Lea Schumacher, beauty blogger of moabiterpflanze shares: “What is so special about the Indie Beauty Expo compared to other fairs? On the one hand, the companies are run by their founders, who were usually allowed to get to know each other on site. On the other hand, the trade fair is not only open to ...

IBMG And Douglas Partner To Bring Indie Beauty Brands To Europe’s Largest Beauty Retailer

Douglas, a giant of European beauty retail, is taking a serious interest in the little guys. The omnichannel company is partnering with Indie Beauty Media Group, producer of Indie Beauty Expo, on a multifaceted program to strengthen its relationships with emerging beauty players increasingly grabbing market share from entrenched brands. As part of the program, ...

WWD EXCLUSIVE: Douglas’ Indie Beauty Expansion

The European retailer is upping its focus on indie beauty brands across continental Europe. European beauty retail giant Douglas is going small. The retailer has linked with the Indie Beauty Media Group to deepen its assortment, bringing small and niche brands to consumers across Europe. Read the full ...