Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...
Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted the cannabis beauty presence. At the most recent IBE in downtown LA, which took place Jan. 29 to 30 in the Magic Box at ...
In just five years, Indie Beauty Expo has gone from art-house indie to the beauty world’s foremost beauty showcase to see and be seen by media, retailers, buyers, and consumers. Many brands that made their debut at IBE now stock the shelves at major retailers and are at the forefront of current trends. While it remains true ...
Makeup artist Katey Denno, podcaster Jackie Johnson and skincare product reviewer Amy Chang were among several beauty influencers that gathered at the newly opened club Allbright West Hollywood last week to catch a sneak peek of 16 emerging brands poised to grab the attention of editors and retail buyers during Indie Beauty Expo’s return to Los Angeles ...
Jillian Wright, co-founder of the Indie Beauty Media Group: One of the best parts of my job is that I get a glimpse at the trends-to-come as well as insight into shifts that are really changing the industry, thanks to the innovative brands that exhibit with us at Indie Beauty Expo. With ...
Indie Beauty Media Group has released its most recent Anthology Of Independent Beauty covering August’s Indie Beauty Expo New York, BeautyX Capital Summit 2019, and the first-ever Uplink Live and Week Of Independent Beauty. The digital lookbook also reveals the results of the IBE NY survey taken by retail buyer ...
I find most beauty conventions to be extremely stressful. With good reason: I was almost trampled to death by a hoard of Gen Z girls at Kylie Cosmetics’ booth at Beautycon last year. Despite the fear instilled in me by that horror show, I’ve always been curious about Indie Beauty Expo, an event that showcases ...
Each year, since 2015, the Indie Beauty Expo has put on a show filled with up-and-coming companies or smaller, founder-led brands. And each year, it seems seems to expand. The show is like a beauty discovery box come to life. At this year’s show, a whopping 240 brands from around the world filled a giant space in ...
After testing numerous products from a myriad of brands, Pop Sugar outlines their 17 top favorite product picks from our recent LA Expo. These products range in category from face masks to face oils. Pop Sugar shares: “Admittedly, some brands featured are toddlers in the industry, getting their feet wet with plenty of experience and ...
Uncover LA invites readers looking to give their beauty routine a mindful makeover to attend IBE LA 2018! They mention our 30 brands nominated for the Best in Show 2017 awards returning to exhibit with us in LA and specifically highlighted Clove + Hallow, Ojai Wild, Take My Face Off, Saint Cosmetics, ...
