IBELA2020 Archives - Indie Beauty Expo

VIKE Beauty at IBE LA: launching a brand and elevating a category

At last month’s Indie Beauty Expo event in Los Angeles, California, the beauty influencers known on InstaGram as The Vike Twins were showcasing their newly launched brand and category disrupting makeup remover mist. CosmeticsDesign.com caught up with Alina and Inessa Vike at IBE to learn more about the brand’s first and future products as ...

Friendly Beauty: what new terminology means for brands and formulators

In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’. Expressions like ‘environmentally friendly beauty’ have commonly been used as synonyms for (or perhaps more nuanced versions of) ‘sustainable ...

A Dozen Indie Beauty Trends Our Editors Spotted At IBE LA 2020

Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted the cannabis beauty presence. At the most recent IBE in downtown LA, which took place Jan. 29 to 30 in the Magic Box at ...

3 ways IBE exhibiting brands stood out from the crowd

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture attendees’ attention. The Indie Beauty Media Group (IBMG) is now in its 6th year hosting a full ...

INDIE BEAUTY EXPO 2020: Global traditions and novel innovations

In just five years, Indie Beauty Expo has gone from art-house indie to the beauty world’s foremost beauty showcase to see and be seen by media, retailers, buyers, and consumers. Many brands that made their debut at IBE now stock the shelves at major retailers and are at the forefront of current trends. While it remains true ...

CBD Comes Out A Winner At BeautyX Summit’s Media Pitch Competition Deskside Domination

Congratulations to our IBE LA 2020 exhibitors! Winged CBD took home two out of three possible editor prizes at Deskside Domination, a media pitch competition that closed out the two-day entrepreneurial education conference BeautyX Demand Generation on Tuesday at the Sheraton Grand Los Angeles. NewBeauty executive editor Liz Ritter and Beauty Independent editor in ...

Uplink Live hits LA, connecting suppliers with indie beauty brand leaders

Later this month the tradeshow-within-a-tradeshow will open in Los Angeles, California, helping solution providers of every ilk meet with indie beauty brands and build the business relationships that will grow into industry gold. Uplink Live will run concurrently with IBE LA January 29 and 30 in Los Angeles, California . Cosmetics ...

3 under-the-radar beauty trends to watch for at IBE LA this month

At the end of January, the now exclusively B2B indie beauty trade show will open in Los Angeles, California. Over the years, the Indie Beauty Expo has grown to be one of the top global events where buyers, bloggers, influencers, and media discover and explore the best and the newest ...

Green Beauty Night is coming to the US this February

The event, presented by The Eco Well, is an evening of conversation among cosmetic chemists, industry ingredient makers, and science communicators on the topic of sustainability. Green Beauty Night got its start in Toronto, Canada, this past October. Jen Novakovich, director of the Eco Well, moderated the conversation at the first event and will do ...