Nylon magazine writes: “Beauty brands have been going green for some time now. Over the years, ingredient lists have shifted from indecipherable essays to easy-to-read and compact compilations. At the same time, natural cosmetics went from being niche to a priority for brands. With this increase in visibility, more natural beauty companies appeared on the market ...
Happi Magazine shares: “The next big thing is, well, the next big thing! Independent household and personal care companies are hotter than ever in the industry because they have the drive to go out on a limb as well as keep up with the Joneses. Just take a look at Indie Beauty Expo (IBE), a ...
Makeup.com shares: “There are some events we get excited about every year — think Fashion Week, the holiday season (already starting our beauty wish lists) and the Indie Beauty Expo. The latter, which we haven’t stopped daydreaming about since we attended it a few weeks ago, is an event every makeup lover ...
Our very own Beauty Independent writers, Claire McCormack and Rachel Brown, release their lengthiest trend report yet from IBE NY 2018. “Indie beauty isn’t to be ignored. During Indie Beauty Expo in New York last month, hardly anyone in the beauty industry did. From large conglomerates like L’Oréal and Johnson & Johnson to the ...
Refinery 29 shares: “Even if you were the first of your friends to rave about Drunk Elephant’s Babyfacial, and the only one to know the correct pronunciation of Glossier back in 2016, you still might be behind in the world of indie beauty — and we can’t blame you. It’s hard enough to keep your finger on the pulse of ...
Jenn and Jessica from Fat Mascara Podcast discuss what Indie Beauty Expo is about and how it keeps getting bigger and better year after year, stating that it’s “all class.” Jenn and Jessica love that the exhibiting brands all have their own story, whether it’s a passion or a problem they’re trying to solve, and ...
WWD writes: “Brands like Milk Makeup, High Beauty and Kush Queen are bringing beauty products to market as consumer perception of cannabis shifts toward wellness. Taboo no more, cannabis has secured a foothold in mainstream beauty. With brands such as Milk Makeup and High Beauty launching cannabis-oil products at Sephora, it’s safe to say ...
Huffington Post writes: “It may seem like the beauty world is dominated by a handful of big brands, but there’s a whole world of indie beauty brands out there just waiting to be added to your arsenal. The appeal of ...
Indie Beauty Expo held its most massive trade show ever last week, when displays from 250 brands sprawled across 70,000 square feet at Pier 36 in New York. Getting to all the exhibitors during IBE NY’s two days was difficult even for the most ...
Claire McCormack of Beauty Independent writes: Alder New York emerged as the winner among five Indie Beauty Expo New York exhibiting brands facing off at The Credo Pitch competition last week. In addition to the victor, the participating brands were Allyoos, Apto, O’o ...
