Jillian Wright Archives - Indie Beauty Expo

Tamara Sedmak unveils products from the #IBEBerlin2020 Discovery Bag

Join us online from Monday-Wednesday as Tamara Sedmak, Client+Business Development IBMG Europe, unveils products from the #IBEBerlin2020 Discovery Bag in a span of 3 days. Tune in to ask your questions. APRIL 6-8, 2020 at 1PM EST | Instagram: @indiebeautyexpo In addition to this, we’ve also highlighted ...

#IBEBERLIN2020 goes virtual with Jillian Wright

Join us online this Wednesday as IBMG co-founder Jillian Wright goes LIVE on Instagram to highlight a selection of honorary #IBEBerlin2020 exhibitors. Hear from participating brand founders and tune in to ask your questions. APRIL 1, 2020 at 1PM EST | Instagram: @indiebeautyexpo In addition to this, we’ve also been highlighting our honorary #IBEBerlin2020 ...

5 Brands That Were Signed Up for Indie Beauty Expo Berlin

Late last week, with a heavy heart, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, slated for March 25-26 at Station Berlin. These are indeed extraordinary times, but we are remaining steadfast in our support of indie brands. Our thoughts are with everyone affected by this crisis and small businesses ...

Tracking the Rise of the Indie Brands

Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...

Indie Beauty Media Group’s Co-Founders Discuss Business Decisions Amid The Coronavirus Pandemic

Late last week, Indie Beauty Media Group announced the cancellation of Indie Beauty Expo Berlin 2020, formerly slated for March 25 to 26 at Station Berlin, and the postponement of its events in Dallas—The BeautyX Retail Summit and Indie Beauty Expo Dallas 2020—from the week of May 11 to the week of June 8 due ...

VIKE Beauty at IBE LA: launching a brand and elevating a category

At last month’s Indie Beauty Expo event in Los Angeles, California, the beauty influencers known on InstaGram as The Vike Twins were showcasing their newly launched brand and category disrupting makeup remover mist. CosmeticsDesign.com caught up with Alina and Inessa Vike at IBE to learn more about the brand’s first and future products as ...

Friendly Beauty: what new terminology means for brands and formulators

In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’. Expressions like ‘environmentally friendly beauty’ have commonly been used as synonyms for (or perhaps more nuanced versions of) ‘sustainable ...

3 ways IBE exhibiting brands stood out from the crowd

Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture attendees’ attention. The Indie Beauty Media Group (IBMG) is now in its 6th year hosting a full ...

The biggest trend in indie beauty right now: Saving the world

So, what’s hot in the beauty world right now? For starters, clean beauty is the standard in 2020, not the exception. We noticed this and more while strolling through this week’s two-day Indie Beauty Expo, a gathering of more than 200 independent global beauty brands at the Magic Box in downtown ...