Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...
Indie Beauty Media Group has released its most recent Anthology Of Independent Beauty covering August’s Indie Beauty Expo New York, BeautyX Capital Summit 2019, and the first-ever Uplink Live and Week Of Independent Beauty. The digital lookbook also reveals the results of the IBE NY survey taken by retail buyer ...
I find most beauty conventions to be extremely stressful. With good reason: I was almost trampled to death by a hoard of Gen Z girls at Kylie Cosmetics’ booth at Beautycon last year. Despite the fear instilled in me by that horror show, I’ve always been curious about Indie Beauty Expo, an event that showcases ...
Going into the Indie Beauty Expo in New York City a few weeks ago, I knew that it would be overwhelming—in a good way. It’s basically a giant beauty convention that highlights smaller, independently owned brands (hence its name). But as anyone who’s ever been to ...
It’s no secret that the beauty industry is rapidly changing day by day. Long gone are the days when you were restricted to the few household brand names everyone used (aka the only brands accessible to you). Nowadays, the average person has the opportunity to come up with a genius beauty idea, market it, and ...
Jillian Wright, Co-Founder of the Indie Beauty Media Group (IBMG), will moderate a panel of packaging industry experts and indie beauty insiders entitled Less And More: Meeting Indie Beauty Brands’ Packaging Needs, on September 17, day one of ADP&PCD New York. ADF&PCD New York interviewed Jillian Wright about her involvement in ...
Tata Harper, Briogeo and Vapour were among the first 80 brands to participate in Indie Beauty Expo when it premiered at the Altman Building in New York five years ago. Since that time, they’ve reeled in investment, secured distribution at leading retailers, garnered praise in renowned beauty publications and entered into the consumer consciousness ...
It’s Indie Beauty Expo time and I am so excited! This expo is chockfull of wonderful new beauty and skincare brands and products and provides me with enough content for the whole year! Click here to see some of the brands I am most excited to see this year.
The review: The Indie Beauty Expo is a place where beauty brands and aspiring beauty invokers meet: online or brick and mortar store owners, social media influencers, make-up artists, press and so on. What I really enjoyed was the #indie feeling of the event. There were a lot of fresh brands ...
From vaginas to CBD, beauty and wellness trends were cemented at this season’s Indie Beauty Expo at New York’s Pier 94. Being held Aug. 21 and 22, the expo featured a range of indie beauty brands to keep an eye on. Trends included sleep, K-beauty, vaginal and sexual wellness products and CBD.
