Knowing and understanding your customers’ needs is at the center of every successful business. And because of the deep understanding of what today’s consumers (and especially the millennials!) want, Indie Beauty brands have emerged strongly into the spotlight. Their entry into the mainstream has been largely driven by the fact that they are innovative and are aligned with the ever-growing natural, sustainable & clean ...
At last month’s Indie Beauty Expo event in Los Angeles, California, the beauty influencers known on InstaGram as The Vike Twins were showcasing their newly launched brand and category disrupting makeup remover mist. CosmeticsDesign.com caught up with Alina and Inessa Vike at IBE to learn more about the brand’s first and future products as ...
In an effort to reach consumers looking for safe, effective, knowledge-based beauty, cosmetics and personal care products are being marketed as ‘friendly’. While investors and retailers are looking for a ‘beauty brand she can believe in’. Expressions like ‘environmentally friendly beauty’ have commonly been used as synonyms for (or perhaps more nuanced versions of) ‘sustainable ...
Indie Beauty Expo is truly ground zero for beauty trends. Take CBD. At the trade show’s Los Angeles edition in 2017, a single CBD brand—Code of Harmony, then called Crave Skincare—constituted the cannabis beauty presence. At the most recent IBE in downtown LA, which took place Jan. 29 to 30 in the Magic Box at ...
Last week’s Indie Beauty Expo event in Los Angeles, California, attracted hundreds of influencers, buyers, press, and investors. Here’s a quick look at how select cosmetics, personal care, and wellness brands exhibiting at the event managed to capture attendees’ attention. The Indie Beauty Media Group (IBMG) is now in its 6th year hosting a full ...
So, what’s hot in the beauty world right now? For starters, clean beauty is the standard in 2020, not the exception. We noticed this and more while strolling through this week’s two-day Indie Beauty Expo, a gathering of more than 200 independent global beauty brands at the Magic Box in downtown ...
Later this month the tradeshow-within-a-tradeshow will open in Los Angeles, California, helping solution providers of every ilk meet with indie beauty brands and build the business relationships that will grow into industry gold. Uplink Live will run concurrently with IBE LA January 29 and 30 in Los Angeles, California . Cosmetics ...
Indie beauty continues to be buoyant in the United Kingdom, with more than 80 brands exhibiting at Indie Beauty Expo (IBE) London in October 2019, a 20% increase from 2018’s edition. Held at the Old Truman Brewery in the heart of ...
The event, presented by The Eco Well, is an evening of conversation among cosmetic chemists, industry ingredient makers, and science communicators on the topic of sustainability. Green Beauty Night got its start in Toronto, Canada, this past October. Jen Novakovich, director of the Eco Well, moderated the conversation at the first event and will do ...
Makeup artist Katey Denno, podcaster Jackie Johnson and skincare product reviewer Amy Chang were among several beauty influencers that gathered at the newly opened club Allbright West Hollywood last week to catch a sneak peek of 16 emerging brands poised to grab the attention of editors and retail buyers during Indie Beauty Expo’s return to Los Angeles ...
