Our very own Beauty Independent writers, Claire McCormack and Rachel Brown, release their lengthiest trend report yet from IBE NY 2018.
“Indie beauty isn’t to be ignored. During Indie Beauty Expo in New York last month, hardly anyone in the beauty industry did. From large conglomerates like L’Oréal and Johnson & Johnson to the press (Allure, Business of Fashion, New York Times, WWD and Harper’s Bazaar sent editors) and retailers such as Target, Ulta Beauty, Whole Foods, Lord & Taylor and Douglas, crowds packing Pier 36 in New York confirmed the magnetism of the upstart beauty entrepreneur. Specifically, the number of brands exhibiting at the trade show grew to 250, buyers closed in on 500, and media and influencers topped 300. Journalists and stockists came to IBE searching for the next big thing in beauty. Beauty Independent was combing through products and meeting people to identify big things from the small guys as well. Beyond the obvious macro trends of wellness, clean beauty and cannabis, we dove into the merchandise, business models and subcategories gaining steam in the beauty business. Here is our in-depth coverage of 14 trends encompassing more than 50 budding brands.”
To read more about the incredibly in-depth report, click here.