The Normalization of Cannabis

WWD writes:

“Brands like Milk Makeup, High Beauty and Kush Queen are bringing beauty products to market as consumer perception of cannabis shifts toward wellness.

Taboo no more,┬ácannabis has secured a foothold in mainstream beauty. With brands such as Milk Makeup and High Beauty launching cannabis-oil products at Sephora, it’s safe to say that weed is finding a place in the beauty rituals of U.S. consumers. Interest in cannabis beauty is rising because of the ingredient’s recently developed wellness orientation, experts agree – not it’s illicit ties.”

In beauty, more and more indie cannabis brands are popping up, too. At the Indie Beauty Expo in New York in August, 14 exhibiting brands were CBD or hemp related, up from three exhibiting, during the 2017 show.

To read more about the normalization of the once taboo ingredient, Cannabis, in mainstream beauty products click here.

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