Beauty entrepreneurs have many demands on their time, energy and means. If you’re wondering why you should trust IBE to help you expand your brand to achieve your business goals, our company was founded by someone that was once exactly where you are, who not only knows the struggles of bringing a brand to life but also continues to chart new territory in the beauty space every day.
Co-founded by expert esthetician and skincare brand founder, Jillian Wright, IBE was created to foster the growth and success of all beauty entrepreneurs. “Prior to IBE, there wasn’t a cohesive professional platform that catered to independent beauty brands and the people that support them,” explains Wright. “As outliers in the beauty industry, our resources were disjointed and insufficient. Post-IBE, and especially now with BeautyX and Beauty Independent, indie brands have a self-sustaining ecosystem that enables us to grow, learn, thrive and ultimately scale. Indie brands can plan their growth strategy with IBE behind them to guide their paths.”
“Post-IBE, and especially now with BeautyX and Beauty Independent, indie brands have a self-sustaining ecosystem that enables us to grow, learn, thrive and ultimately scale. Indie brands can plan their growth strategy with IBE behind them to guide their paths.”
– Jillian Wright, Co-founder, IBE
Setting her eponymous skincare brand aside, Jillian chose to fully focus her energy on the expansion of Indie Beauty Media Group, alongside her co-founder Nader Naeymi-Rad. Naeymi-Rad used his business expertise to expand IBE’s trade show platform into a multifaceted organization that supports the thriving indie beauty movement on several fronts. From our Indie Beauty Expo trade shows, to our digital publication Beauty Independent, to our 2-day educational BeautyX Summit series, Indie Beauty Media Group supports the beauty entrepreneur — no matter what stage your brand is in.
Whether you’re not yet launched or well established and ready to expand your reach, IBE provides the most robust platform for you to achieve your goals. Since 2015, we’ve brought international brands and buyers to North America and this October we will have expanded overseas with our first ever IBE London.
For those not ready to exhibit, we welcome you to attend one of our expos to experience the magic firsthand. While there, you can schedule a quick floor tour with our sales team to get an inside look at how we execute our shows and get all your questions answered. Our experienced sales team can advise you on what’s best for your brand based on your specific needs.
“We take the time to coach exhibitors from start to finish in order to help them properly prepare for the agenda and format of the event. Our team conveys the brand’s message to IBE’s buyer relations team for potential press and marketing opportunities as well.”
— Shelby Olsen, Client + Business Development, IBE
Exhibiting at IBE can be a significant investment for a new brand. That’s why we are proud to share that many brands choose to exhibit with us over and over again. Some of today’s biggest names in independent beauty and wellness — Hum Nutrition, ARROJO, Au Naturale, SAINT Cosmetics, and Honey Belle, just to name a few— have returned to IBE, expo after expo, year after year. We collect feedback after each show, and make changes to ensure that every IBE is better than the last. Each expo provides a unique atmosphere with fresh opportunities that other locations may not provide. Brands that choose to exhibit with us at multiple locations through the year enjoy increased exposure on a national scale.
Our next show is in Dallas, and Jillian just spent this week meeting with an incredible number of key press outlets and buyers. These are key press outlets and buying teams that you may not be able to meet at other shows. Dallas is our most intimate show, and the feedback from last year’s exhibitors was overwhelmingly positive, especially in terms of face-time with buyers. We’re working around the clock to make sure that Dallas is an incredible success.
We foster connections between brands, buyers, press and consumers, and our community grows organically by the development of lasting partnerships and friendships that were born on the expo floor.
Reach out to our team today to discuss how joining the IBE community can help you achieve your biggest business goals. #weareindiebeauty