Top Emerging Beauty Trends—10 Of Them!—From IBE Dallas 2019

Showcasing sex toys and fat-busting lasers, Indie Beauty Expo’s edition in Dallas last month was a platform for the many facets of the evolving indie beauty segment. Among the 70 brands that packed close to 20,000 square feet at the stylish Sixty Five Hundred venue were new startups Bevara Skin, Lipstuk and Sanara, and indie stalwarts Honey BelleErbaviva and Honestly pHresh. Over 200 buyers from an extensive range of retailers, including Neiman Marcus, Ulta BeautyCredo, Walgreens, Dillard’s, Feelunique, Equinox, Kohl’s, Sally Beauty, AmazonRevolve and Whole Foods Market, checked them out to determine what roles they could play in increasingly amoebic beauty assortments touching upon everything from pain relief to smelly feet. Beauty Independent explored the merchandise diversity to pinpoint trends across haircare, skincare, makeup and more that will amplify the impact of indie beauty going forward.

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