Well + Good visited IBE NY 2017 and spotted some major indie beauty trends coming in 2018. They spent hours combing every aisle—talking with founders and owners, learning backstories and left the event with about 30 pounds of product (and 300 new article ideas). Read the full article for the the trends you’re about to see—and the beauty buys that are going to go big.
Well + Good also mentions 6 of our IBE NY 2017 brands in their article: 15 Must-Have Beauty Products That’ll Reach Cult Status This Fall. Our brands mentioned are Girl Undiscovered, Antonym, Max & Me, Ojai Wild, Ayuna, and Nu Evolution.