The Next Big Beauty Superstar: WWD Covers IBE LA

The indie beauty explosion isn’t fading anytime soon.

Buyers from Ulta Beauty, HSN, Sephora, Costco, Amazon, Urban Outfitters Inc. and Peninsula Beauty, whose chief beauty officer Lori Silverstein revealed during a panel she’s culling products from major conglomerates to make way for smaller players on the California specialty chain’s shelves, wouldn’t have descended upon the second edition of Indie Beauty Expo in Los Angeles if there wasn’t supercharged consumer demand for cosmetics upstarts. Along with more than 1,000 attendees, they were among the nearly 310 buyers scouring 102 budding brands at the trade show trying to decipher which ones might become the next GlamGlow, Anastasia Beverly Hills or It Cosmetics.

Check out the full article on WWD, here!

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