WWD covers the expansion of the Neiman Marcus + Indie Beauty Expo Partnership in this article written by Layla Ilchi.
Below are a few highlight-worth quotes but click here to read the full article.
“[ShopTheExpo] offers a really great shop that is carefully curated with some of the brands we feel are in the new horizon of beauty today,” said Jennifer Robinson, divisional merchandise manager at Neiman Marcus. “The expo allows us to bring many of the founders to market and it’s a great way to engage our customers with some of these brands’ creators.”
“Consumer preferences are shifting in favor of smaller brands,” said Nader Naeymi-Rad, cos-founder of the Indie Beauty Expo. “That’s going to happen with or without us, so the question is how do we help indie brands get the most out of this movement and leverage it to their advantage. Our hope is that through programs like this we can help indie brands extract more value from this movement and position themselves for accelerated growth.”