WWD on Texas: Beauty’s New Epicenter

Rachel Strugatz from WWD shares her opinion on why Texas is beauty’s new epicenter and quotes IBE’s co-founder Nader Naeymi-Rad on why IBE chose to add Dallas to the NY & LA line-up.

“Unlike their predecessors who typically migrated to one of the coasts or pitched their ideas to a bigger company, [these] are more likely to remain in Texas and independently build their brands. They can stay and establish lucrative businesses due to access to a sizable and increasingly sophisticated local market as well as the state’s low taxes,” said Naeymi-Rad, citing Lisa Cohorn of Camille Coton and Alissa Bayer of milk+honey, Regina Merson of Reina Rebelde and Mariska Nicholson of Olive + M as examples.

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